Author:Josse Houtepen


Toyota & Snapchat Spectacles

Worldwide Spectacles #First For Toyota! 3sixtyfive campaign puts Laura Ponticorvo in the driver's seat at Toyota C-HR lifestyle event in London. On Thursday February 2nd a lifestyle event in London puts the new Toyota C-HR in the spotlight. Toyota Netherlands asked us to identify several influencers and develop a campaign. The Spectalces (Snap Inc.) played an exclusive part,...

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vivienne pickkers

Say hi to: Viviënne Pickkers

We're very happy to announce that with the start of 2017, Viviënne Pickkers joined our team as Digital Project Manager. She brings her broad experience in influencer marketing with her and will work on projects such as Hogeschool Utrecht, MGA Entertainment, KIA en Rabobank.   Besides project management, Vivienne will also hold an account management role and focus on our current...

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Gel-a-Peel @ TINA-day

Gel-a-Peel is a new product in the MGA Entertainment portfolio. The product gives young girls the opportunity to create fashion accessories in their own style. By using colored gel tubes and design templates it's possible to create necklaces, bracelets, earrings, rings, headbands and much more. We got together with RTL MCN and created a campaign with three influential...

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Recruiting Students

As the first university in the Netherlands, Hogeschool Utrecht cooperated with influencers to connect with their future technical students. After all, in order to reach tomorrow's innovators, it's best to use today's innovations in marketing.   We identified & matched renowned Dutch YouTubers Dylan Haegens, Sophie Milzink and Défano Holwijn who connect well with Hogeschool Utrecht's target audience. To reach them, we created a campaign in...

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Interview EtailTrends

More and more companies see influencer marketing as an important tool to reach their target groups. Our founder John, as an influencer marketing expert, was recently interviewed by EtailTrends magazine. John explained what influencer marketing can do for retail companies. As an example he explained how the online platform ‘Look of the Day’ was created...

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