Amnesty International

Amnesty International

A Global Movement – Amnesty International is a global movement of more than 7 million people who take injustice personally. They’re campaigning for a world where human rights are enjoyed by all.

 

After more than 50 years of groundbreaking achievements, Amnesty has been through a major transformation, adapting to dramatic changes in the world. To stay one step ahead, Amnesty also develops tools using the latest technologies like a mobile phone app that acts as a personal ‘panic button’ for activists at daily risk of being arrested or detained.

 

Since 2014 3sixtyfive supports Amnesty when it comes to using new technology in their communication strategy, campaigns and day to day actions.

 

Approach

We've identified and matched influencers around the world that Amnesty now keeps in close contact with. They can be integrated in campaigns or be of great help for Amnesty's Urgent Actions which focus on speed and reach.

Effect

Amnesty now has the means to get the word out quickly for matters where immediate action is required. A global network of influencers can reach lots of people around the world in a short amount of time. Wether it is to get an innocent prisoner released or help others out of a sticky situation before it escalates.

Date

September 24, 2015

Category

Charity