Atout France

Atout France

Plus France – The French Bureau of Tourism, Atout France, wanted to start a campaign in 2011 to show the best France has to offer to the public. We pitched the idea of Plus France, a community that revolved around insider tips from travel influencer on several themes like Wine, Culture, Cycling and Gastronomy.

Approach

After finding and matching influencers on themes that emphasize the strengths of France as a holiday destination, Plus France was created. A platform with insider tips that could be viewed based on region as well as theme. Besides a website, we developed an iOs and Android app that made it possible to help find France's best kept secrets while on vacation.

Effect

Plus France quickly became one of the best visited destination marketing websites and remained that position for years, sometimes reaching more than 100k visitors and with thousands of app installs.

Date

October 15, 2014

Category

Travel