Baby born

Baby born

Baby born – Every girl knows the iconic doll with lifelike functions. More than 20 million BABY born® dolls have been sold all over the world since their introduction to the market in 1991. It’s one of the most successful doll brands, which is continually further developed and expanded with new, carefully designed accessories. 

Approach

We have been reaching out the numerous mommy-bloggers and involving them in the communication ons social media. The carefully selected influencers are part of a continuous influencer program that runs for Baby born.

Effect

The influencer program has a continuous effect on the reach and credibility of Baby born.

Date

August 14, 2014

Category

Kids / Youth, Retail

Tags
dolls, influencer, marketing, mommybloggers