Look Of The Day

Look Of The Day

Vroom & Dreesman – With 80 million visitors in their shops and over 50 million online visitors, V&D is one of the largest department stores in the Netherlands. Currently we are working on several initiatives in order to bring V&D more in line with their costumers and their needs. The purpose of the Look of the Day program is to create an inspiring daily platform for the target audience using Facebook, Pinterest and Instagram. Say hi to social and fashion influencers!

Effect

The results of the first months, without buying any media, were staggering. More than 1.5M visitors, a 20% increase of the fanbase and a dramatical increase of webshop conversion on productpages where we integrated influencer content.

Date

October 14, 2015

Category

Fashion, Lifestyle, Retail