Canei: Living La Vita Frizzante

Baarsma Wines asked us to develop a campaign for the totally refreshed Canei brand. The brand returned to its Italian roots with ”La Vita Frizzante” as the main theme. It’s a hommage to the heritage of Canei, in which Italian lifestyle and celebrating life plays a big part. In the next six months the dynamic influencer duo, The Blonde Tigers, are ambassadors for the totally refreshed Canei: Frizzante Originale.


La Vita Frizzante
With the campaign Canei inspires the target audience to enjoy the everyday moments and to celebrate life. From now on you can find stories, adventures and tips on the online magazine ”La Vita Frizzante” and the corresponding social media channels, in order to embrace a new fresh lifestyle with an Italian twist.


Blonde Tigers
Influencer duo Vita & Elise will receive a prominent role in the campaign as ambassadors. They’re the embodiment of ‘ Frizzante’ on YouTube and Instagram, but now you can also read about their adventures on La Vita Frizzante. The Blonde Tigers are also part of brand activation and events in the new campaign.


Canei chose us to develop and publish the content strategy for their online magazine and their social media channels. We also developed the continuous influencer program which is seamlessly integrated into the campaign.


Endeavour Group team-up
The campaign is a joint effort by several agencies within the Endeavour Group, which 3sixtyfive has been a part of since 2017. For instance: Pixelindustries is responsible for developing the online magazine, DBOM signed for the online advertisement campaign and Hellodialog is providing the e-mail marketing.


Canei Frizzante Originale is now available at the Jumbo and at various SuperUnie members.