Recruiting Students with influencer marketing? It is possible. As the first university in the Netherlands, Hogeschool Utrecht cooperated with influencers to connect with their future technical students. After all, in order to reach tomorrow’s innovators, it’s best to use today’s innovations in marketing.
We identified & matched renowned Dutch YouTubers Dylan Haegens, Sophie Milzink and Défano Holwijn who connect well with Hogeschool Utrecht’s target audience. To reach them, we created a campaign in which these influencers can inspire their audience about a tech-minded future, all by using their own unique format. Interested fans will be matched with relevant study programs or they will receive an invitation for the university’s Open House.
The first video for recruiting students , by Dylan Haegens, was posted last week. Watch it here (in Dutch).
You can find the press-release here (in Dutch).