Social Media, Customer Service and more
Social Media, Customer Service and more but what exactly? If you ask Gary Vaynerchuck, Guy Kawasaki, Tony Hsieh about the future of marketing… they will probably tell you that it’s customer service.
It’s actually a very simple: A happy customer is loyal, buys more and tells others about your brand. Especially if you deliver an exceptional customer service, or maybe even have a thank you department within your customer service department.
Why? Because everything is so transparent right now that everything about any brand can be found online.
I just spoke (as keynote speaker btw!) at the Interactive Intelligence EMEA Partnerconference in Lisbon about this subject and wanted to share my thoughts with you. Even more interesting: I would like to know your thoughts on the matter as well.
So how do YOU think companies should improve their customer service and will there be a race in being remarkable? Will every company have a Thank You department? Will competition try to -out-care each other in a few years? For now you can upgrade your social media with this knowledge. Let me know what you think in the comments!