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Kia #keytosurprise

"Digital Offroad' with #keytosurprise  – In order to reach new audiences for the new Sportage - and not the usual automotive journalists - Kia Motors wanted to use influencer marketing. And with that, go 'offroad' the digital way. Based on the target audience and characteristics of the Kia Sportage we identified and matched specific influencers. A small selection received...

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