Write for Rights – Every year, around Human Rights Day on December 10th, hundreds of thousands of people around the world write letters and send email messages to help people they've never met. Letter writing has always been at the core of Amnesty's work, and 54 years of human rights activism show that letters really do...
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The Big Comeback – Bratz are back and 3sixtyfive was called in to help the brand with the comeback of their fashion dolls. After the introduction in 2001, Bratz turned out to be really successful. From 2001-2006, 125 million dolls were sold and they reached a 40% market share in 2006. Bratz are fun, creative...
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Little Tikes – This iconic toy brand is part of MGA Entertainment and has been around since 1979. Other well-known brands from MGA Entertainment are Bratz, Baby Born and Lalaloopsy. 3sixtyfive manages the social presence and develops campaigns for Little Tikes. This year we’ve setup a program around mommy-bloggers, influencers in the toy-industry, and worked with...
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The Battle of the Juicers – Magimix was the original pioneer of the food processor over 35 years ago in Burgundy France. Today all Magimix products (including juice extractors, blenders and Nespresso devices) are designed to work with the modern kitchens, with celebrity chefs, cookery schools and food writers always insisting on the Magimix food processor for...
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Influencer Marketing in Finance –LeasePlan Bank is a Dutch online savingsbank and part of the LeasePlan Corporation N.V. that operates worldwide and exists more than 50 years. Currently more than 140.000 people are customer at LeasePlan Bank. As a savingsbank LeasePlan Bank wanted to focus their communication on helping their customers save more money. As we already...
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Baby born – Every girl knows the iconic doll with lifelike functions. More than 20 million BABY born® dolls have been sold all over the world since their introduction to the market in 1991. It’s one of the most successful doll brands, which is continually further developed and expanded with new, carefully designed accessories. ...
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International Influencer Marketing in Finance – GlobalCollect, part of Ingenico Group, is the most knowledgeable global Payment Service Provider in the world. The company processes international eCommerce payments for more than 600 of the world’s most recognized eCommerce brands in the digital goods and services, travel, retail and video gaming industries, among many others. GlobalCollect enables its...
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