Baby born
Baby born
Baby born – Every girl knows the iconic doll with lifelike functions. More than 20 million BABY born® dolls have been sold all over the world since their introduction to the market in 1991. It’s one of the most successful doll brands, which is continually further developed and expanded with new, carefully designed accessories.
Approach
We have been reaching out the numerous mommy-bloggers and involving them in the communication ons social media. The carefully selected influencers are part of a continuous influencer program that runs for Baby born.
Effect
The influencer program has a continuous effect on the reach and credibility of Baby born.
Date
August 14, 2014
Category
KIDS