ING BusinessBoost

After a successful edition at the end of 2017, organizer Tribe Company asked us to take care of the social channels and give a live report during the inspiring evening. On March 23rd 2019, thousands of entrepreneurs were inspired by high-profile entrepreneurial and life stories, honest conversations and new insights from well-known (inter) national people such as Esther Perel and Armin van Buuren.

Approach

In the run-up to the event, entrepreneurs were already warmed up with relevant content. Inspiring quotes, catchy life stories and interesting disruptive cases that everyone can learn from: all of this could be found on the BusinessBoost Live social channels. It became a platform where entrepreneurs help each other on their way to success, including the challenges that come with it. The evening itself we took care of the registration of all the highlights of the event. Each social channel had its own strategy, which was carefully rolled out to achieve maximum results. Together with social listening, we ensured that we reached every entrepreneur in the Netherlands. Well, at least most of them.

Effect

The effect of BusinessBoost Live can best be measured in the experience that visitors experienced that evening. On social media we found the following reactions that, in our opinion, well summarized the evening. Some of the responses: "I enjoyed it. It was inspiring, fun and informative. And the performance of Najib and Armin fantastic ”says Gerrie Weijman on Facebook, #BusinessBoostLive was an evening full of #inspiration and #motivation to #daadkracht with numerous top entrepreneurs and a spectacular final by @arminvanbuuren. Thx to @businessboostl @BNR @ING_news Rob Tijssens tweeted that same evening and on Instagram Dylxna asks when the Businessboostlive event will be in 2020.

Date

June 13, 2019