Vroom & Dreesman – With 80 million visitors in their shops and over 50 million online visitors, V&D is one of the largest department stores in the Netherlands. Currently we are working on several initiatives in order to bring V&D more in line with their costumers and their needs. The purpose of the Look of the Day program is to create an inspiring daily platform for the target audience using Facebook, Pinterest and Instagram. Say hi to social and fashion influencers!
V&D’s target audience wants some extra help and inspiration when it comes to fashion. That’s why we started a blog: Look of the Day is your daily dose of fashion & inspiration. It’s the place where we present trends from the street and show what’s happening among the fashionable people of Holland and it’s also the place where we show how you can adopt this look yourself. Established Dutch fashion bloggers present their looks with street style photography. It’s a place where inspiration leads to the webshop of V&D and where the shop links to influencer credibility.
The results of the first months, without buying any media, were staggering. More than 1.5M visitors, a 20% increase of the fanbase and a dramatical increase of webshop conversion on productpages where we integrated influencer content.
October 14, 2015