Gel-a-Peel @ TINA-day
Gel-a-Peel is a new product in the MGA Entertainment portfolio. The product gives young girls the opportunity to create fashion accessories in their own style. By using colored gel tubes and design templates it’s possible to create necklaces, bracelets, earrings, rings, headbands and much more. We got together with RTL MCN and created a campaign with three influential YouTube personalities.
“It became very clear that the use of YouTube and Instagram was needed to reach and inspire our target audience. The Gel-a-Peel introduction was boosted extensively because of the identification of -and cooperation with- the right influencers.”
Bianca Wouters – Marketing Manager Benelux, MGA Entertainment
OnneDi, Life of Yvonne and ShelingKamkes introduced Gel-a-Peel to their fans through YouTube and activated them with engaging Instagram content. By posting their own creations on Instagram with #gelapeel and #tinadag, the fans could win several prices: Gel-a-Peel goodies, tickets for the TINA* Day on September 24 & 25 and an exclusive Gel-a-Peel workshop, hosted by Yvonne.
*TINA is a magazine for girls in the age of 9-13 years old.
Watch OnneDi’s introduction to Gel-a-Peel in this video (Dutch):
See the complete press-release here (in Dutch).