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Toyota. The Night that Flows.

Posted on januari 24, 2018
by 3sixtyfive

To celebrate the launch of the new Toyota C-HR Toyota organised an unforgettable immersive drive-through theatre experience called the Night that Flows– the first of it's kind! Toyota took one hundred guests on a virtual journey through five European cities: Berlin, Milan, Paris, Barcelona and London, following a story narrated by Milla Jovovich and centred...

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Kia influencer marketing

Kia #keytosurprise

Posted on juli 20, 2016
by 3sixtyfive

"Digital Offroad' with #keytosurprise  – In order to reach new audiences for the new Sportage - and not the usual automotive journalists - Kia Motors wanted to use influencer marketing. And with that, go 'offroad' the digital way. Based on the target audience and characteristics of the Kia Sportage we identified and matched specific influencers. A small selection received...

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