Door de stijging van populariteit in ‘roll & write’ games heeft Jumbo een nieuw spel ontwikkeld; Bresk! Voor de lancering van dit nieuwe spelletje zocht JumboDiset een sterke aanpak om naamsbekendheid te creëren ondanks de vele concurrenten op dit gebied. Uit onderzoek blijkt dat zowel ouders met kinderen van 8-18 jaar als jongvolwassenen (18-30 jaar)...
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The very first BABY born was born 25 years ago, this calls for a party to commemorate this anniversary. Because of her young appearance you would think BABY born hasn't aged a day! ;-) But in the meantime she managed to steal the hearts of different generations of children. To celebrate this anniversary during fall 2016...
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The Big Comeback – Bratz are back and 3sixtyfive was called in to help the brand with the comeback of their fashion dolls. After the introduction in 2001, Bratz turned out to be really successful: 125 million dolls were sold from 2001-2006 and they reached a 40% market share in 2006. Bratz are fun, creative...
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Little Tikes – This iconic toy brand is part of MGA Entertainment and has been around since 1979. Other well-known brands from MGA Entertainment are Bratz, Baby Born and Lalaloopsy. 3sixtyfive manages the social presence and develops campaigns for Little Tikes. This year we’ve setup a program around mommy-bloggers, influencers in the toy-industry, and worked with...
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